Justin Delabar

Justin Delabar —

Design leader,
systems thinker,
builder.

I've spent 22+ years building and leading design organizations, shipping products used by millions, and thinking critically about how technology shapes people's lives. I write about all of it.


Designing at the intersection of systems, technology, and people

I lead large design organizations and build the platforms they work on. My background in political science gives me a systems-thinking lens that I bring to everything — from product strategy to organizational design to the ethics of the tools we build.

Work with me
Systems People Tech

Design Systems

Component libraries grown into strategic infrastructure.

UX Leadership

Leading teams of 75+ across design, ops, and research.

Digital Strategy

Omnichannel and e-commerce tied to business outcomes.

Writing & Thinking

Author of Systems & Signals, for practitioners.

Accessibility

Inclusive design as systemic commitment, not a checklist.

AI & Design

Generative tooling and machine-readable design systems.

What I'm building

Writing, community, and infrastructure — all focused on how design shapes the broader world.

Platform

Sonderbridge

Visit

An early-stage platform connecting values-fatigued senior designers with mission-driven organizations in civic tech, healthcare, and education. Not a job board — trust-based matchmaking infrastructure with community and transition support built in.

01

Community & Content

Research, real stories, peer connection, and editorial content for designers navigating the transition.

02

Vetted Pipeline

A curated network connecting senior designers — pre-qualified by values, not just skills — with organizations building for impact.

03

Transition Support

Cohort programs, peer networks, and structured guidance to make the move with clarity and confidence.


What I'm writing

Two books in progress: a field guide for designers and creative leaders navigating the shift to AI, and a literary science-fiction novel set at the end of time.

Nonfiction Design & AI

Outpaced

How designers stay essential in an AI-accelerated world

What AI actually changed about design work, why a designer's most valuable contributions were always invisible, and how to build a career that adapts faster than the industry around it.

Read the prologue
Status
In progress
Parts
Five
Length
~70k words
Release
Fall 2026
Fiction Literary sci-fi

Parousia

Loneliness, recovery, and hope at the end of time

At the end of time, the last living human keeps a daily ritual: transcribing the recorded voices of the caretakers before him, by hand, into a lasting archive as he has been instructed. Through that labor he falls in love with one of them — and inherits the unprovable burden that how he tends the dead will determine the universe that comes next. A chamber piece at cosmic scale about loneliness, recovery, and choosing hope without proof it matters.

Status
In progress
Form
Novel
Stage
Early draft
Release
2027

Career highlights

20+ years of building products, leading teams, and shaping how organizations think about design across retail, finance, healthcare, travel, and higher education.

View Full Profile on LinkedIn
2025 – Present

Ahold Delhaize USA

Senior Director, Product & Design

Leading platform strategy, enterprise design systems, and digital product operations for a top 12 global retailer.

Platform Strategy Design Systems Product Ops E-Commerce Team Leadership
2021 – 2025

Kroger Technology & Digital

Head of E-Commerce Product Design

Led design, product management, and digital operations teams delivering e-commerce experiences for a $12bn+ business. Built Kroger's enterprise design system and content management platform. Rose from Group Manager to Head of E-Commerce Product Design across nearly four years.

2018 – 2021

Fifth Third Bank

VP, Head of Digital Product Design & UX

Led the Digital Product Design practice across consumer, commercial, and enterprise banking experiences. Grew from UX Manager to Vice President over three years.

2017 – 2018

GE Digital

Staff UX Interaction Designer

User research and design for data-intensive, mission-critical industrial applications. Conducted interviews, developed personas, and ran moderated usability testing.

2015 – 2017

University of Cincinnati

Manager, User Experience

Managed design and development for the Academic Health Center and Office of Research websites. Ran the App Lab on MainStreet, a mobile-focused technology incubator.

2004 – 2015

Earlier Roles

Product Management, Design & Strategy

Technical Product Manager at Hobsons (ed-tech). EVP of Digital Strategy at Mauiva (travel). Director of UX Design at Tourico Holidays. Agency work at Purple, Rock, Scissors! and Rise Creative Group. Started in web design at the University of Central Florida.

2023 – Present

Delabar Design

Founder, Writer, Speaker

Founded Systems & Signals, a twice-weekly publication on design leadership and how design shapes our broader world. Create newsletters, videos, and online courses for designers and technologists.


Let's connect

I'm always interested in conversations about design leadership, civic technology, and the systems that shape how people experience the world.

Thanks — I'll be in touch soon.